TRUSCEND Fishing Lures for Freshwater and Saltwater

Established in 2013, Truscend has evolved into a leading corporation specializing in the research, design, and marketing of premium fishing products. By developing exceptional all-round product advantages, Truscend is dedicated to delivering unparalleled fishing experiences for anglers worldwide.

We are equipped with comprehensive OEM/ODM/DTC fishing solutions, and we remain steadfast in our commitment to seeking mutually beneficial outcomes for our millions of valued customers. Our diverse range of fishing gear caters to the diverse needs of anglers, from the most coveted fishing gifts for men to a comprehensive selection of hard lures, soft lures, metal lures, fishing jigs, pliers, lines, reels, fillet knives, and tackle boxes.

The TRUSCEND fishing gear is designed to excel in various fishing scenarios. Our TPE material shrimp lures are specially formulated to withstand the ferocious attacks and jagged teeth of aggressive fish, such as bluefish, while providing a lifelike swimming action that attracts even the most wary species. These lures are perfect for inshore fishing, where the shrimp-like action and vibration can trigger a feeding frenzy in species like the Crevalle Jack.

For fishing in dark or murky waters, our glow-in-the-dark shrimp lures are engineered to attract the attention of elusive and wily fish, such as the Snook. The slow, twitching action of these lures keeps them in the strike zone for longer, often enticing lethargic predators to strike.

When targeting powerful predators like the Tarpon, our shrimp lures are equipped with strong, sharp Korea Kumho hooks, making them ideal for fooling these voracious fish that have a preference for shrimp in their diet. The short twitching movements create an alluring presentation that is difficult for these apex predators to resist.

For bottom-dwelling species like the Mangrove Snapper, our pre-rigged jig head shrimp lures are designed to be fished at mid-depth to the bottom, improving the chances of a successful catch. The unscathed shrimp bait remains irresistible to these opportunistic predators.

In addition to our exceptional lures, we offer a wide range of high-quality TRUSCEND fishing gear, including handy plier kits, side-cutting fish pliers, smooth and braided fishing lines, lightweight baitcast reels, and anti-rust smooth reels, all of which have received outstanding customer reviews.

At Truscend, we are committed to providing anglers with the best fishing solutions to enhance their angling experiences. Our products are designed with the utmost attention to detail and quality, ensuring that every cast and every catch is met with unparalleled success.

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